Responsibilities:

• Develop and implement marketing strategies to increase company brand awareness and drive sales.
• Conduct market research to identify trends and opportunities and develop targeted marketing campaigns.
• Collaborate with cross-functional teams to develop and execute marketing plans for product launches, promotions, and events.
• Manage the creation of marketing collateral, such as brochures, sales presentations, and product sheets.
• Plan and execute digital marketing campaigns, including email marketing, social media, and paid advertising.
• Measure the effectiveness of marketing campaigns and report on key performance metrics.
• Monitor and analyze industry trends and competitor activity to inform marketing strategies.
• Manage relationships with external partners, such as agencies and vendors.
• Manage the marketing budget and allocate resources effectively.
• Ensure all marketing activities are compliant with relevant regulations and guidelines.

Requirements:

• Minimum academic qualification of a Bachelor’s degree in marketing or a related field.
• At least 5 years of experience in marketing, preferably in a managerial role.
• Proven track record of developing and executing successful marketing campaigns.
• Experience in digital marketing, including email marketing, social media, and paid advertising.
• Strong analytical skills and ability to measure the effectiveness of marketing campaigns.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Experience managing external partners, such as agencies and vendors.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Knowledge of relevant regulations and guidelines, such as GDPR and CAN-SPAM.